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March 21, 2014

Alliance Financial Partners furnishes passionate, long-term planning approach

MILLEDGEVILLE —

Financial planning turned into a second career for Ed Weimer and Stan Charping.

Each worked for AG Edwards prior to co-founding Alliance Financial Partners (AFP) five years ago this April. Charping and Weimer share a client first mentality centered on education to empower individuals.

“I got into this business to help people because I saw among other things that people were very ill-prepared going forward in planning for their retirement or really anything else they had going on in their life,” Weimer said.

Charping ran a mobile home business for 20 years. His first true taste of the financial world came when that avenue went downhill.

A chance phone call altered the AFP co-founder’s career path toward investment advising with AG Edwards as well.

“The bottom line was I really thought that this was something I could enjoy doing helping people,” Charping said. “We don’t get this education in school. There is so much misinformation out there.”

AFP runs its practice with “education in mind,” according to Weimer.

The partners shopped around with several firms and settled on ING Financial Partners as their best fit for due diligence.

“We are independent. ING is our broker dealer,” Weimer said. “That simply means that we run our business through them. They are an extra set of eyes.”

Charping said the “autonomy” sets AFP apart locally.

“We have a tremendous menu of products and services, but we also have zero mandates to use anybody’s product or drive any commissions,” he said. “If we want to work for free, we can. We don’t have anybody to answer to except us. We never wanted to sit across from somebody and be looking at a dollar sign on their forehead.”

AFP’s planning starts with a one-hour meeting identifying personal goals.

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