The Union Recorder

Top Stories

July 11, 2013

Home appliances designed for millennials

Millennials, the generation that grew up on ramen noodles and Vitaminwater, now have a major appliance line designed for them by a fellow millennial. On June 26, GE released photos and tweeted links to its new Artistry series of five affordably priced kitchen appliances created by Tomas DeLuna, a 27-year-old GE industrial designer.

"We looked at the demographic data and found there was a great opportunity to create a line of products to appeal to this untapped market," DeLuna says. "I sketched the refrigerator on a napkin about 18 months ago." Still a renter, the newlywed says he is looking forward to homeownership, and to buying the Artistry model as his first fridge.

The products are targeted toward first-time millennial home buyers, some of the 80 million Americans born after 1980 who are now investing in real estate. GE hopes that Artistry's design, price and energy efficiency will click with the sensibilities of younger consumers.

"This is a really smart introduction by GE because the 24- to 34-years are starting to nest," says Jeff Fromm, co-author of just-published book "Marketing to Millennials: Reach the Largest and Most Influential Generation of Consumers Ever." "Millennials also love to be involved with co-creating a product, so it was brilliant to [have] one of their own design it."

Fromm says research shows that millennials have $200 billion worth of buying power and roughly 21 percent of the consumer discretionary dollars. He says efforts by companies such as GE, Ford and Live Nation Entertainment to connect with millennials and their spending trends represent just the beginning of how this generation will influence product design.

The Artistry bottom-freezer refrigerator, gas range, electric range, dishwasher and over-the-range microwave have clean lines and basic features. "If you put yourself into the mind of a consumer buying their first home, most don't have a budget to redo all the cabinetry, but they want nice appliances with simple features," DeLuna says. "These products are meant to be very affordable."

Text Only
Top Stories
Poll
AP Video
Raw: Japanese Soldiers Storm Beach in Exercises Raw: Weapons Fire Hits UN School in Gaza Raw: Rocket Launches Into Space With Cargo Ship Broken Water Main Floods UCLA Two Women Narrowly Avoid Being Hit by Train In Virginia, the Rise of a New Space Coast New Sanctions on Key Sectors of Russian Economy Crayola Announces Family Attraction in Orlando US Ready to Slap New Sanctions on Russia Kerry: Not Worried About Israeli Criticism Boater Rescued From Edge of Kentucky Dam Girl Struck by Plane on Florida Beach Dies Rodents Rampant in Gardens Around Louvre House to Vote on Slimmed-down Bill for Border Looming Demand Could Undercut Flight Safety Raw: 2 Shells Hit Fuel Tank at Gaza Power Plant Raw: Massive Explosions From Airstrikes in Gaza Giant Ketchup Bottle Water Tower Up for Sale Easier Nuclear Construction Promises Fall Short Kerry: Humanitarian Cease-fire Efforts Continue
Facebook
Twitter Updates
Follow us on twitter
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Stocks
NDN Video
Weird 'Wakudoki' Dance Launches Promotional Competition Two women barely avoid being hit by train Chris Pratt Adorably Surprises Kids at a 'Guardians of the Galaxy' Screening Chapter Two: Designing for Naomi Watts NOW TRENDING: Peyton Manning dancing at practice "The Bachelorette" Makes Her Decision Thieves pick the wrong gas station to rob Golden Sisters on '50 Shades' trailer: 'Look At That Chest!' Staten Island Man's Emotional Dunk Over NYPD Car - @TheBuzzeronFOX GMA: Dog passes out from excitment to see owner Baseball Hall of Famers Inducted 'Hunger Games: Mockingjay Part 1' Sneak Peek Florida Keys Webcam Captures Turtles Hatching Morgan Freeman Sucks Down Helium on 'Tonight Show' Robin Wright Can Dance! (WATCH) She's Back! See Paris Hilton's New Carl's Jr. Ad Big Weekend For Atlanta Braves In Cooperstown - @TheBuzzeronFox Chapter Two: Becoming a first-time director What's Got Jack Black Freaking Out at Comic-Con? Doctors Remove 232 Teeth From Teen's Mouth