The Union Recorder

Top Stories

November 19, 2012

Holiday shopping essential: Black Friday apps

Retailers expecting a tepid holiday shopping season are pulling out all the stops to attract customers to their stores this year — including embracing the enemy.

Big-box stores have come to terms with "showrooming" — when shoppers come into stores armed with smartphone apps designed to identify cheaper deals online — and devised new plans to offset its impact.

Target is also offering reviews from the technology news site CNET alongside its products on store shelves, GigaOm.com reported. That should alleviate the need for shoppers to pull out their smartphones at all. Target and Best Buy will offer price-matching for online deals this holiday season.

In a call with investors, Best Buy's new chief executive, Hubert Joly, said the company is focused on converting in-store browsers into buyers by offering better information from employees. "Once customers are in our stores, they're ours to lose," he told investors Wednesday.

According to an International Data Corp. survey released this week, showrooming may influence up to $1.7 billion of holiday retail sales.

The survey found shoppers are most likely to showroom big-ticket items, followed by apparel and footwear. The survey also found that quick online comparison shopping will be a part of about 1.4 percent of all consumer electronics purchases this holiday season.

The help of in-store employees means a lot to shoppers trying to sort through the range of products available in stores this winter. Between 56 and 60 percent of shoppers armed with smartphones say that they'll be "more likely" or "much more likely" to purchase in stores when helped by knowledgeable sales staff, according to the IDC survey.

For the 41 percent surveyed who say they'll continue to rely on smartphone research to make purchasing decisions, here are a few apps to help on the way.

Text Only
Top Stories
Poll
AP Video
Rodents Rampant in Gardens Around Louvre House to Vote on Slimmed-down Bill for Border Looming Demand Could Undercut Flight Safety Raw: 2 Shells Hit Fuel Tank at Gaza Power Plant Raw: Massive Explosions From Airstrikes in Gaza Giant Ketchup Bottle Water Tower Up for Sale Easier Nuclear Construction Promises Fall Short Kerry: Humanitarian Cease-fire Efforts Continue Raw: Corruption Trial Begins for Former Va Gov. The Carbon Trap: US Exports Global Warming UN Security Council Calls for Gaza Cease-fire Traditional African Dishes Teach Healthy Eating 13 Struck by Lightning on Calif. Beach Baseball Hall of Famers Inducted Israel, Hamas Trade Fire Despite Truce in Gaza Italy's Nibali Set to Win First Tour De France Raw: Shipwrecked Concordia Completes Last Voyage Raw: Sea Turtle Hatchlings Emerge From Nest Raw: Massive Dust Storm Covers Phoenix 12-hour Cease-fire in Gaza Fighting Begins
Facebook
Twitter Updates
Follow us on twitter
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Stocks
NDN Video
'Hunger Games: Mockingjay Part 1' Sneak Peek NOW TRENDING: Peyton Manning dancing at practice Golden Sisters on '50 Shades' trailer: 'Look At That Chest!' Chapter Two: Designing for Naomi Watts "The Bachelorette" Makes Her Decision Thieves pick the wrong gas station to rob Staten Island Man's Emotional Dunk Over NYPD Car - @TheBuzzeronFOX GMA: Dog passes out from excitment to see owner Baseball Hall of Famers Inducted Florida Keys Webcam Captures Turtles Hatching Morgan Freeman Sucks Down Helium on 'Tonight Show' Robin Wright Can Dance! (WATCH) She's Back! See Paris Hilton's New Carl's Jr. Ad Big Weekend For Atlanta Braves In Cooperstown - @TheBuzzeronFox Chapter Two: Becoming a first-time director What's Got Jack Black Freaking Out at Comic-Con? Doctors Remove 232 Teeth From Teen's Mouth Bradley Cooper Explains His Voice in 'Guardians of the Galaxy' Deja vu: Another NYPD officer choke-holding a suspect 'Fifty Shades of Grey': Watch the Super Sexy First Trailer Now!