The Union Recorder

Top Stories

November 13, 2012

Black Thursday? Stores to open even earlier on Thanksgiving

(Continued)

"Over the years, the day has become bigger and more important," said Andy Stein, Kmart's interim chief marketing officer. "We've evolved from being open for last-minute Thanksgiving dinner needs like tin foil and gravy to doing door-busters at 6 a.m."

Retailers say last year's earlier openings drew a younger crowd of shoppers who prefer to stay up late rather than wake up early to snag deep discounts. Nearly one-fourth of consumers who shopped during the holiday weekend were at stores at midnight on Black Friday, up from 3 percent in 2009, according to the National Retail Federation.

"Stores are tapping into something that is very real — there is demand for this," said Adam Hanft, a brand strategist for Hanft Projects in New York. "The reality is, people start to get cabin fever after a while. They're fighting about politics. They want to get out and do something."

The intrusion into Thanksgiving comes as retailers try to offset yet another expected year of tepid holiday sales. Overall holiday sales, which typically account for 40 percent of retailers' annual revenue, are forecast to grow 4.1 percent this year, down from 5.6 percent a year ago, according to the National Retail Federation.

In their quest for sales, stores are looking for new ways to bring in consumers. And they won't be satisfied with just one visit.

Wal-Mart and Target are staggering their Black Friday promotions, launching sales of coveted products such as iPads at specific times in hopes that shoppers will return again and again to get the lowest prices. Wal-Mart will release different deals at 8 p.m. and 10 p.m. on Thanksgiving, and again at 5 a.m. on Black Friday. Target, Kmart and Sears have similar plans.

"If [customers] want to go home, we'd love to have them come back at 5 a.m. the next morning," Duncan Mac Naughton, Wal-Mart's chief merchandising and marketing officer, said in a conference call last week.

Text Only
Top Stories
Poll
AP Video
Raw: Japanese Soldiers Storm Beach in Exercises Raw: Weapons Fire Hits UN School in Gaza Raw: Rocket Launches Into Space With Cargo Ship Broken Water Main Floods UCLA Two Women Narrowly Avoid Being Hit by Train In Virginia, the Rise of a New Space Coast New Sanctions on Key Sectors of Russian Economy Crayola Announces Family Attraction in Orlando US Ready to Slap New Sanctions on Russia Kerry: Not Worried About Israeli Criticism Boater Rescued From Edge of Kentucky Dam Girl Struck by Plane on Florida Beach Dies Rodents Rampant in Gardens Around Louvre House to Vote on Slimmed-down Bill for Border Looming Demand Could Undercut Flight Safety Raw: 2 Shells Hit Fuel Tank at Gaza Power Plant Raw: Massive Explosions From Airstrikes in Gaza Giant Ketchup Bottle Water Tower Up for Sale Easier Nuclear Construction Promises Fall Short Kerry: Humanitarian Cease-fire Efforts Continue
Facebook
Twitter Updates
Follow us on twitter
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Stocks
NDN Video
Weird 'Wakudoki' Dance Launches Promotional Competition "Maxim" Hotness! See Jessica Alba's Sizzling Spread Orlando Bloom and Justin Bieber Reportedly Came To Blows In Ibiza Broken Water Main Floods UCLA Two women barely avoid being hit by train Meet the Man Behind Dumb Starbucks Chris Pratt Adorably Surprises Kids at a 'Guardians of the Galaxy' Screening Chapter Two: Designing for Naomi Watts NOW TRENDING: Peyton Manning dancing at practice "The Bachelorette" Makes Her Decision Thieves pick the wrong gas station to rob Golden Sisters on '50 Shades' trailer: 'Look At That Chest!' Staten Island Man's Emotional Dunk Over NYPD Car - @TheBuzzeronFOX GMA: Dog passes out from excitment to see owner Baseball Hall of Famers Inducted 'Hunger Games: Mockingjay Part 1' Sneak Peek Florida Keys Webcam Captures Turtles Hatching Morgan Freeman Sucks Down Helium on 'Tonight Show' Robin Wright Can Dance! (WATCH) She's Back! See Paris Hilton's New Carl's Jr. Ad