Even before the opening act to the stage or the first tent was ever erected, the ninth annual Deep Roots Festival had already made an impact on Milledgeville and Baldwin County.
From the out of town vendors who shopped their wares in the local community for the first time to the visitors who came out two weeks ago to experience the festival up close for themselves, Deep Roots’ impact on the local community extends beyond music, arts and craft each year. This annual fall event places the local community on a different stage and exposes Milledgeville to thousands of visitors each year. With Georgia Military College’s Alumni Weekend and Georgia College family events coinciding with the festival, it presents a huge weekend with boundless potential for tourism and business.
None of it would be possible without a lot of hard work and dedication by the festival committee, many who have been involved with the event since its inception, along with downtown merchants, Milledgeville Main Street and all of the festival sponsors and volunteers who make it happen year after year. The scope of their efforts in pulling together Deep Roots each year demonstrates their desire to not only make the festival a success but also their aspirations to make Milledgeville successful as well.
Their work behind the scenes makes it all possible.
Deep Roots is not just about one weekend in October, nor is it simply about music or arts and crafts. It represents much more in terms of exposure for the local community, business-generating potential for local retailers and hotels and also a celebration of the rich arts and cultural elements that make Milledgeville unique.
Each year of its existence, new elements have been added to Deep Roots to make this weekend even more special and set it apart from other festivals as a rich and unique event.
Let us not forget also that proceeds from the festival also contribute economically, as funds are used for downtown façade grants and improvements for local businesses.
With new residential spaces and recently opened retailers and restaurants, there’s a lot to show off in downtown, and Deep Roots always presents an excellent opportunity to do just that — in a big way.
As the last tent was broken down and the streets cleared at Deep Roots, Milledgeville had an event had once again hosted an event that should make the whole community proud.