The Union Recorder

Local Sports

January 30, 2013

Adver-teasers: Super Bowl viewers get peek at ads

(Continued)

NEW YORK —

On Monday, it released its Super Bowl ad showing a Minnesotan office worker who adopts a Jamaican accent because he's so happy with his car. Some online columnists called it culturally insensitive because it shows a white man adopting an accent associated with black Jamaicans.

Volkswagen said the accent is intended to convey a "relaxed cheerful demeanor."

Still, some ad experts say by releasing the ad early, Volkswagen might have spared itself backlash later. After all, now they have time to tinker with the spot before it airs.

"Even though it's not a good ad, they managed to get as much attention this year as they did last year before the game," Lippert, the ad critic, says. "It's amazing to use America as their test kitchen, which they did."

Here are some teasers on the Web:

Mercedes-Benz Kate Upton teaser: http://www.youtube.com/watch?v=uPq7jVGPs3g

Volkswagen's "Get In. Get Happy" ad: https://www.youtube.com/watch?v=9H0xPWAtaa8

Gildan Activewear teaser: On the Web: http://www.youtube.com/user/GildanTV?v=_KIKjcMTKPk

Kraft's Mio ad with "30 Rock's Tracy Jordan: http://www.youtube.com/watch?v=eenSfU7YYnY

Budweiser Black Crown Lager teaser: https://www.youtube.com/user/blackcrownbeer

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