The Union Recorder

Local Sports

January 25, 2013

MBAs play poker in Vegas to win job at Caesars

(Continued)

LAS VEGAS —

Caesars Entertainment Corp. operates more than 40 casinos around the world, including the Flamingo in Las Vegas, the Emerald Casino Resort in South Africa and Harrah's casinos around the country.

Ashish Gupta was among the students who interviewed Sunday. He said he lasted a few hours in Friday's tournament but spent most of the weekend making friends and learning about the casino industry.

"I just made my bid and had a good time," said Gupta, who is in his second year at the University of Southern California's Marshall School of Business. "I was not really stressed out about losing my buy-in. It was cool just meeting people in an environment where you wouldn't normally have that interaction."

Some aspiring business moguls who did not land interviews still walked away from the tournament at the Planet Hollywood Resort & Casino with cash prizes approaching $8,000. Candidates had to ante from $85 to $225 to enter the eighth annual tournament, depending on how much they hoped to win.

Caesars appears to be the only casino to pit potential hires against each other around a card table. But more companies are turning to this kind of "event recruiting" to compete for top candidates, though job seekers are not usually required to pay to play, said Emily Taylor, who teaches career management at UCLA's Anderson School of Management.

"I think it's a great strategy by Caesars," she said. "The economy is improving and we're starting to see firms trying to distinguish themselves in different ways."

Creative gambits also allow recruiters to establish a cultural match more quickly, said Lisa Feldman, executive director of MBA career management at the University of California, Berkeley's Haas School of Business.

Last fall, a division of Amazon.com Inc. sponsored a Friday-night party for Hass students, she said. Neutrogena Corp. invites students to write essays about skin care to win admission to a cocktail party. And one real estate investment management firm in Newport Beach, Calif., flies standout students to a golf tournament.

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