The Union Recorder

Local Sports

February 19, 2013

Jerry Buss, Lakers' flamboyant owner, dies at 80

(Continued)

LOS ANGELES —

The buzz extended throughout the Forum, where Buss turned the Lakers' games into a must-see event. He used the Laker Girls, a brass band and promotions to keep Lakers fans interested during all four quarters. Courtside seats, priced at $15 when he bought the Lakers, became the hottest tickets in Hollywood — and they still are, with fixture Jack Nicholson and many other celebrities attending every home game.

"Anybody associated with the NBA since 1980 benefited greatly from Jerry Buss' impact on the game," Steiner said. "He had a different way of looking at things than I did, and people who had been raised in basketball."

Buss paid the Lakers' bills through both their wild success and his groundbreaking moves to raise revenue. He co-founded a basic-cable sports television network and sold the naming rights to the Forum at times when both now-standard strategies were unusual, further justifying his induction to the Naismith Memorial Basketball Hall of Fame in 2010.

Just last year, the Lakers debuted on two new cable sports networks in a groundbreaking deal with Time Warner worth a reported $5 billion.

"The NBA has lost a visionary owner whose influence on our league is incalculable and will be felt for decades to come," NBA Commissioner David Stern said. "More importantly, we have lost a dear and valued friend."

Showtime couldn't last forever, but after a rough stretch in the 1990s, Buss rekindled the Lakers' mystique by paying top dollar to hire Jackson, who led O'Neal and Bryant to a three-peat from 2000-02. Bryant and Gasol won two more titles under Jackson in 2009 and 2010.

The current Lakers (25-29) have struggled mightily despite adding Howard and Steve Nash in a couple of moves that were typical of Buss' brash style. Los Angeles could miss the playoffs this spring for just the third time since Buss bought the franchise.

Text Only
Local Sports
  • State amputee golf tournament this week

    The Milledgeville Country Club will host the Georgia State Amputee Golf Tournament beginning Friday with a shotgun start at 12:30 p.m. for the four-person scramble prior to the individual stroke play portion the following two days.

    July 10, 2014

  • Kalie Todd.jpg Elite Gymnastics posts strong showing at nationals

    Competing on the national stage at the ESPN Wide World of Sports Complex in Kissimmee, Fla. June 11-15, Elite Gymnastics posted some of its best results in program history at the Amateur Athletic Union (AAU) Gymnastics National Championship.

    July 9, 2014 5 Photos

  • 06-26 Jayla Waller.jpg Former Bravette to play for Georgia College

    One of the most decorated players in Baldwin High School girls’ basketball history, Jayla Waller advanced to the collegiate level competing for Lafayette College in Easton, Pa. this past season as a freshman.

    June 27, 2014 1 Photo

  • 06-21 Ramsey.JPG Amateur golf talent turns pro

    Professional golf is unforgiving and expensive.

    June 21, 2014 1 Photo

  • 06-14 GMC summer basketball.jpg Bulldog basketball busy this summer

    Georgia Military Prep School boys’ basketball coach James Lunsford is notorious for working his players year-round to become better athletes and better students.

    June 16, 2014 1 Photo

  • IMG_2312.JPG Ross a future star

    The numbers speak loudly for David Ross Jr.

    June 11, 2014 5 Photos

  • 06-06 Blackbelt.jpg Mother-daughter combo make history at local karate studio

    History was made on Thursday, May 22 at Drouillard’s Karate Studio, as the school’s first mother-daughter combination in Mary Beth and Lindsey Atkinson tested and achieved the pinnacle black belt status on the same night.

    June 6, 2014 1 Photo

  • DSC_1061.JPG Youth explore tennis during GC camp

    Georgia College's tennis courts appeared to be a busy place on Wednesday afternoon.

    June 5, 2014 3 Photos

  • coach k camp.JPG Coach K's Soccer Camp kicks off with sweat

    Kids attending Coach K's Soccer Camp get their cleats dirty day one.

    June 3, 2014 3 Photos

  • 05-31 Cody Miller 3.JPG Miller’s versatility boosted Trojans this season

    Representing the John Milledge Academy baseball team well this spring, junior Cody Miller proved versatility is a key ingredient at the high school level as he led his team offensively and in pitching, earning him 2014 All-County Player of the Year honors.

    June 1, 2014 1 Photo