The Union Recorder

Local Sports

February 1, 2013

SUPER BOWL WATCH: No ad surprises, Boldin wiser

NEW ORLEANS — Around the Super Bowl and its host city with journalists from The Associated Press bringing the flavor and details of everything surrounding the game:

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SURPRISES? NOT REALLY

Don't be surprised if you're not surprised by the Super Bowl ads on Sunday.

The multimillion-dollar spots used to be closely guarded secrets. That's out the window. Thank Facebook, Twitter and other social networks. Today, the eyeballs advertisers covet are online.

Last year, Super Bowl ads released early had six times the views — with 9.1 million average views — than spots released after the game, according to YouTube.com, which hosts advertisers' commercials on its site.

In recent years, more advertisers have been making their spots public before the Big Game. This year, 26 of the 35 or so advertisers have released their spots, with more reveals expected, YouTube says.

— Mae Anderson — http://twitter.com/maetron

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ENDURING LOSSES

AP national sports columnist Tim Dahlberg writes about Colin Kaepernick's parents, Rick and Teresa, who lost two sons while young parents in their mid-20s before the future 49ers quarterback was born. Read the whole column here: http://bit.ly/VsFmEc

An excerpt:

Their new son was 5 weeks old when they first held him at the Lutheran Social Services office in Appleton, Wis. He was healthy, vibrant, and full of life.

On Sunday he'll be behind center, trying to win a Super Bowl for the San Francisco 49ers.

"He's ready to roll," Rick Kaepernick said this week from his hotel room in this party town. "He's pretty focused."

If the story of Colin Kaepernick's meteoric rise from obscurity to superstar in the making is a remarkable one, the story of his life bears some telling, too. Born to a teenager in Wisconsin a quarter century ago, the only memories he has of his early life are with the couple who adopted him.

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