MILLEDGEVILLE — A group of Georgia College students in the Bobcat Public Relations Student Society of America (PRSSA) have created an anti-bullying campaign with a mission to raise awareness of physical, verbal and cyber bullying among children, teens, college students and parents.
“Everyone has seen bullying explained on a large scale and is aware of its most serious side effects,” said Chelsea Hinkel, a campaign team member. “We are striving to educate our audience on the lesser known forms and effects of bullying though a unique angle.”
As part of the annual Bateman Case Study Competition, facilitated by PRSSA National, Georgia College students Hinkel, Amanda Brodzik, Helen Gaillet, Brina Potvin, Michele McGuire, with the help of faculty advisor Dr. Kristin English, kicked off the “Put Some South in Your Mouth: Belles and Beaus Don’t Bully” initiative last week.
“This year, the theme is anti-bullying, specifically targeting 10 to 19 year olds on the prevention of youth bullying. We really wanted to focus on a localized campaign and look at it from a different angle,” said Brodzik, Bobcat PRSSA president. “Everyone knows about the southern hospitality, but we wanted to look at bullying in more of a fun and different way than it was done in the past. We wanted to regionalize a southern feel to it.”
To kick off the campaign, Maj. John Davis of the Milledgeville Police Department spoke to more than 30 High Achievers program students at Baldwin High School last week about cyber bullying and consequences of such behavior before PRSSA members conducted interactive activities.
“I feel like it went really well and had a very positive response,” Brodzik said. “High Achievers are the best of the best in Baldwin High School and they’re a good group of kids. They were really up to the idea and taking it forward.”