“Even if they leave us, we’ve helped them become a better professional in the long run,” Martino said.
The fitness club fosters a low-pressure family environment. Bodyplex is a place to sweat with no judgment, according to Shields.
Motivated member success stories remain the best advertising campaign.
The prosperous New Member Challenge pushes people to workout 20 times in their first 60 days. Members completing the challenge earn a free Bodyplex shirt and exercise bag.
Shields said the vendor loves them after 280 gym bags and counting. The new member program won national fitness trade magazine recognition.
“It’s our way to say you are winning the fight. We celebrate success. Losing 20 pounds is a big deal,” Shields said.
Even with poor economic times, the fitness club continued growth. Martino said the club promotes healthy lifestyle and attitude change above all else.
“People are feeling better because they are exercising,” Martino said. “We’ve helped this community lose 30,000 pounds and probably saved a million dollars on health care costs.”
The club sponsors at least 10 different types of community engagement or charity events yearly.
Bodyplex doesn’t shy away from giving back as a successful small business.
“It’s our responsibility to give irrationally. We didn’t just want to help one or two and be selective. I want to help all,” Shields said. “I challenge anybody to tell me I won’t. We are here to give back for all we’ve received.”
Dollars go into the facility enhancements every six months as well.
The ownership decided to expand by mid-summer, extending the usable gym space to 31,000 square feet. Doubled group fitness space, more free weights and other top of the line equipment are part of selling the brand further.
A bold move toward larger space took time, but Shields believes the expansion will blow people away.