MILLEDGEVILLE — Downtown Milledgeville merchants are geared up to welcome an anticipated crowd of at least 15,000 to the annual music, art and entertainment Deep Roots Festival as it celebrates its 10th anniversary this weekend.
“Downtown businesses have all experienced double, triple or more for regular Saturday sales on the Saturday of Deep Roots. It’s a huge economic boost for our community,” said Carlee Schulte, director of the Milledgeville Main Street. “Last year we had 15,000 people and the committee members have seen it grow from a mere hundreds to this. This is a huge day which means a huge weekend. We’re just proud to put it on for the community every year.”
Charmed Spa and Salon on South Wayne Street has been a part of Deep Roots for the past seven years. Customers with a purchase will be entered into a raffle for the chance to win a free pedicure. Customers can also enter into a raffle to win a Charmed day package, including a facial, manicure and pedicure.
“We have several door prizes, like makeup cases, bubble bath and a pocketbook. Customers who make any $50 purchase can be entered to win a gift basket worth $175,” said Carrolle Mayfield, manager at Charmed. “It’s a real festive feeling downtown and it’s a wonderful feeling to be part of the downtown community. We’ve seen Deep Roots grow into such a big function. It’s a big boost to our sales, and it’s just an exciting time of year; we smell barbecue for four days.”
Cliff Charnes of Local Yolkal Cafe opened for business on West Hancock Street in March, and he is excited for his first Deep Roots experience this weekend.
“We don’t know what to expect. We’ve ordered some extra food, but we’re not really sure what it’s going to be like apart from what we’ve heard about it,” Charnes said. “We will offer our normal menu, but we are prepared to be busy so we will stay open until 8 p.m. We are the only place in town to get Eggs Benedict, and in five different variations. We serve breakfast and lunch all day long, including hamburgers, chicken sandwiches and steak sandwiches. We’re just very excited.”