The Union Recorder

Local News

April 24, 2013

Georgia College student research helps CSH

MILLEDGEVILLE — Upperclassmen at Georgia College recently completed extensive public relations and environmental studies on Central State Hospital. Central State Hospital Local Redevelopment Authority (CSHLRA) board members thanked the bright students for their efforts after several presentations Wednesday, April 18.

CSHLRA chair Quay Hurt Fuller said the CSH campus and college share wants and needs.

“It is a great marriage. It’s wonderful how we put our assets to work,” Fuller said. “It may just be a project to you, but it’s so important to us all the things you are doing for Georgia College and Milledgeville.”

Assistant professor of biology Dr. Kalina Manoylov’s senior class assessed energy uses, aquatic and soil microbial diversity on the CSH grounds for their Applied Ecology Capstone class. The three projects offered the board usable information toward future planning at the near 2,000-acre property.

Energy wise students assessed solutions through thermal boundaries and lighting at the Powell Building. Energy use could be more efficient.

Just by replacing incandescent light bulbs with LEDs, research predicted five times reduced energy use and three times less carbon dioxide produced at Powell.

Microbial diversity was analyzed from soil and water as well. Three campus ponds contained different amounts of algal biomass indicating a diverse landscape.

The students developed a slogan saying, “we need to bring children and education to Central State, and it’s going to flourish.”

Two teams from GC’s mass communication public relations program detailed rebranding, a safety campaign and pilot research for the redevelopment.

Mass communication professor Dr. Tami Morris’s PR Principles class created a safety awareness campaign called ‘Keep You Safe at Central State.’

Students made a university public service announcement and brochure for the CSH police station. The light theme of ‘how not to get arrested at Central State’ aimed to educate people about proper campus visitation protocol.

Couch liked the campaign considering more than 90 student arrests occurred last year. A short how-to visit video on centralstatesafefacts.webs.com helps explain the initiative the students hope to spread around other Milledgeville campuses.

The second PR Administration and Management class orchestrated a communication audit.

Pilot surveys of local businesses and community members show more people want to learn about the CSH redevelopment efforts. According to the answers, responders from young to old would volunteer their time and believe in the positive impact of the redevelopment.

The group wrote a rebranding positioning statement based off education, health care and green initiatives. Also, the board viewed brainstormed names and logos focusing on innovation.

Georgia College students received real world classroom application helping CSHLRA target future business through external communications and personal image ideas.

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