The Union Recorder

February 14, 2014

Southern Curves brand enters Milledgeville

Kyle Collins
The Union-Recorder

MILLEDGEVILLE —

An enterprising Savannah resident took a chance launching a vodka brand last summer.

Owner and creator of Southern Curves Spirits, Michelle Weber, targets women with the ‘Southern Praline’ and ‘Sweet Georgia Nectar’ brands that can be tasted locally.

Aubri Lane’s features signature Weber cocktails using Southern Curves, and Gringos will soon follow.

Owner of both eateries Jason Medders said a mutual friend made the acquaintance. Medders attended the Southern Curves’ launch party.

“It was just a cool flavor combination,” he said. “I thought it fit well with Aubri Lane’s definitely and something fun and different to have at Gringos as well.”

Since the vodka brand hit the shelves in October 2013, Weber has utilized a hands on approach for marketing and promotions.

Just last week she visited Valdosta, Albany and Columbus before arriving in Milledgeville.

So far, everybody seems to love the corn and wheat grain based spirit distilled six times.

“It’s smooth, and they like what it represents,” Weber said. “It’s just getting it out there that’s hard.”

The Southern Curves story started in 2010 when Weber ran Cocoa’s Dessert Bar on Wilmington Island near Savannah.

Weber always mixed creative martinis until she found her “calling” when infusing flavors into vodka.

“I won a couple of martini contests around Savannah with a well known vodka company, and one of the head sales reps at a distributing company tasted them and said you need to do something with this,” Weber said. “I took it from there.”

Southern Curves hooked up with national distributors for statewide product placement.

‘Southern Praline,’ a mixture of toasted pecans and crunchy brown sugar candies, and ‘Sweet Georgia Nectar,’ a blend of honeysuckle, peach and jasmine, were the roll out flavors.

All the flavors are well known to Southerners and Georgians alike.

“I like using fresh fruit in all of my stuff,” the curves creator said. “I think it makes a difference.”

The artistic bottles actually come from Italy. A satin chrome finish is bartender friendly.

Weber seemed excited to place Southern Curves in Milledgeville.

Partner stores and restaurants receive website promotion and a signature drink.

“When they get it, I let them make up a cocktail and name it what they want to name it and place it on the website,” the owner said.

The brand name “shows women they don’t need to ever give up on life.”

Weber wants real “curvy” women to be comfortable with who they are and how they look.

Southern Curves supports charitable efforts to empower females.

Kimmie Weber (no relation) from Savannah is a female soldier and mother of four battling terminal cancer.

“She empowers me,” Weber said.

All of the iTunes download proceeds of ‘Southern Curves,’ sung by country music performer Sydney Hutchko, are allotted for Kimmie.

The goal total would send the cancer victim and her family to Disney World.

Weber’s pipe dream through the brand would help organizations such as the Wounded Warriors Project and Georgia burn victims. The latter influence comes from her son’s firefighter occupation.

Southern Curves creator envisions a “rest in peace” fund to look after children who’ve lost a mother as well.

“You have to help others,” Weber said. “I believe in giving back.”

Visit Southern Curves Spirits on Facebook at www.southerncurvesspirit.com or on Twitter @SCSVodka to learn about the brand and ways to take a vested interest in female strength.