The Union Recorder

Local News

December 21, 2012

Piggly Wiggly's historic brand is no longer

MILLEDGEVILLE — More than 50 Piggly Wiggly grocery store chains in the southeast, including the two locations in Milledgeville, will continue providing customers with the same service and products in the new year, but will go by a new name — Belle Foods.

“Belle Foods bought out Piggly Wiggly in June of this year,” said Milton Walker, store manager of the Piggly Wiggly location on North Columbia Street. “Even though the name is changing, the employees’ customer service standards will remain the same.”

The northside Piggly Wiggly began implementing new Belle Foods grocery bags and price labels soon after Thanksgiving.

“We have cleaned up our aisles and got new shelf-talkers to locate new prices. We have new labels that help shoppers recognize sugar awareness and all natural foods for the nutritional aspect. We’re still waiting to hear back to know when we will officially transition to Belle Foods. Our new uniforms will come as well, which will be the purple and green colors of the Belle Foods company,” said Walker, who has been with the Piggly Wiggly company for 30 years. “I think we’re fortunate that [Belle Foods] bought Piggly Wiggly up and allowed everybody to keep their jobs; that’s wonderful.”

Known as America’s first true self-service grocery store, Piggly Wiggly was founded in Memphis, Tenn. in 1916 by Clarence Saunders, states the company website. Piggly Wiggly Corporation, established by Saunders, secured the self-service format and issued franchises to hundreds of grocery retailers for the operation of Piggly Wiggly stores.

Today there are more than 600 Piggly Wiggly stores serving communities in 17 states. All Piggly Wiggly stores are independently owned and operated, and are located primarily throughout the Southeast and as far north as Wisconsin.

Piggly Wiggly, LLC is an affiliate of C&S Wholesale Grocers Inc., ranked as the 10th largest privately held company in the nation by Forbes magazine in 2010.

Text Only
Local News
Poll
AP Video
Raw: Orthodox Christians Observe Easter Rite Ceremony Marks 19th Anniversary of OKC Bombing Raw: Four French Journalists Freed From Syria Raw: Massive 7.2 Earthquake Rocks Mexico Captain of Sunken SKorean Ferry Arrested Raw: Fire Destroys 3 N.J. Beachfront Homes Raw: Pope Presides Over Good Friday Mass Raw: Space X Launches to Space Station Superheroes Descend on Capitol Mall Man Charged in Kansas City Highway Shootings Obama Awards Navy Football Trophy Anti-semitic Leaflets Posted in Eastern Ukraine Raw: Magnitude-7.2 Earthquake Shakes Mexico City Ceremony at MIT Remembers One of Boston's Finest Raw: Students Hurt in Colo. School Bus Crash Raw: Church Tries for Record With Chalk Jesus Raw: Faithful Celebrate Good Friday Worldwide Deadly Avalanche Sweeps Slopes of Mount Everest Police Arrest Suspect in Highway Shootings Drought Concerns May Hurt Lake Tourism
Facebook
Twitter Updates
Follow us on twitter
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Stocks
NDN Video
Jabari Parker's Top 5 Plays From Duke Career Kourtney Kardashian Is a Bikini Babe More Manpower Than Ever Expected At 4/20 Rally Debunk'd: Miley Cyrus AIDS, Cheeseburgers Cause Cancer, Military Warning Bill Previewing the NBA playoffs Raw: Orthodox Christians Observe Easter Rite My name is Cocaine Raw: Space X Launches to Space Station Lohan Gets Candid About Her Sex List The 2014 New York Auto Show Meet Johnny Manziel's New Girlfriend Chelsea Clinton Announces Pregnancy Funny: Celebrating Easter with Martha Stewart and Friends Man Accuses 'X-Men' Director Bryan Singer of Sexually Abusing Him As a Teenager Man hit with $525 federal fine after he doesn't pay for soda refill Lea Michele & Naya Rivera Feuding? Jabari Parker declares for the NBA draft Singing Nun Belts Out Cyndi Lauper New West, Texas Explosion Video Swim Daily, Throwback Thursday