The Union Recorder

September 12, 2013

The Brick celebrates 20 years of good eats, company

Vaishali Patel
The Union-Recorder

MILLEDGEVILLE — After two young college guys decided to give up their “real jobs” to open an eatery in downtown Milledgeville in 1993, they never imagined the restaurant would become one of the premier go-to places for families and college students alike 20 years later.

Business partners Frank Pendergast and Mitch Brooks saw the historic downtown district as the perfect spot for The Brick.

“It really seemed like Milledgeville was right for something to happen downtown. At the time, downtown was relatively vacant, and the price was right,” Pendergast said. “We both worked in restaurants through college, so we put together a plan for opening up a pizza place.”

Originally located at 120 W. Hancock St., where Buffington’s currently operates, Brooks came up with the idea of calling the pizza joint Picasso’s.

“I inserted the name The Brick. When [Brooks] was explaining how big the building was, he said it was about as big as a basketball court. One of my many nicknames in high school while on the basketball team was ‘The Brick’ for my lack of ability to perform well,” Pendergast said. “That’s actually how the name was inspired, but it works because we use brick ovens though it’s not the true reason for the name.”

The local restaurant moved next door to its current larger location in 1999.

“We’re a casual restaurant that appeals to both the local community and college students; it’s the place to see, be seen and connect with your neighbors. We’re edgy enough for college students to come out and tame enough for recent graduates and graduates from 20 years past to feel comfortable and at home,” Pendergast said. “We try to be mindful of our customers and appreciate people who have supported us for the last 20 years and hopefully another 20 years.”

To commemorate The Brick’s 20th anniversary on Sunday, Sept. 8, the business served up various food and drink specials all week, including 20 cent wings, 10 to 50 percent off all food with a spin of a wheel, and a chance to order off the original 1993 menu. 

Prizes, raffle giveaways and games were also available throughout the week, including Braves Playoff tickets, a golf package, Brick koozies, bar game night with a Cornhole tournament and team trivia.

“We broke our record for the number of wings ever sold in one shift during our 20 cent wing night. We sold 6,990 wings in just a little more than five hours; it was a lot of fun,” Pendergast said. “The whole week for us has been about celebrating our customers and giving back to them. It’s our birthday, but we want to give back to the community that has given us so much.”

The restaurant decided to provide 10 percent of proceeds from Monday sales to Creekside Elementary School.

“We will present the school with $400,” Pendergast said. “This is something we want to continue with other local schools throughout this year.”

A $5 lunch special for a salad and slice of pizza is offered Friday before DJ 401K will have live music at 11 p.m. to close. 

The week-long celebration will wind down Saturday with any large pizza and dozen wings special for $20. The famous unstock-the-bar party starts at 10 p.m. with $2 cover for $2 drinks all night.

“We’re primarily a pizza and sandwich shop,” Pendergast said. “Our wings have been our strong point and one of our best sellers. The Ultimate Stuffed Sticks are unique to The Brick and continually one of the top items in the restaurant. Montezuma’s Revenge and Buffalo Brick Chick sandwiches will never be removed from the menu no matter what.”

The Brick is open from 11 a.m. to 10 p.m. Monday through Saturday and from noon to 9 p.m. Sunday. The bar remains open until 2 a.m. Monday through Saturday and closes at midnight Sunday.

“We thank each and every one of our customers who have come to our store and have seen us through the good times and the bad times; they have helped shape The Brick into a wonderful restaurant,” Pendergast said. “I feel lucky and blessed to have the location of where we are; I’m very thankful for that. Having a thriving downtown is important to business, so we’re always looking out for our neighbors. My goal all along is to create a sense of place and to make downtown a destination on its own. Work is not done; there’s always something we can move forward to do.”

For more information about specials, call The Brick at 478-452-0089, or visit The Brick Facebook page.

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