MILLEDGEVILLE — The site of Karla Boston’s large pink truck will not only pique the curiosity, but a look inside may just whet an appetite for fashion.
Go-Go Chic is a mobile boutique that aims to offer affordable name brand clothing for the everyday woman on the go.
“The biggest thing that sets us apart from other clothing retail businesses as that we can come to your home or work, which gives you the convenience of shopping without the hassle,” said Boston.
Go-Go Chic offers everything from private shopping parties to personal style tips. Clothing features a variety of brands and sizes.
“I had one customer tell me that they felt as if they had just been to 10 different stores just by looking through our selection,” said Boston.
The mobile boutique is also a perfect fit for the woman who wants nice clothes, but hates to shop, she said.
“I can also be your personal stylist. Clients who don’t really like the idea of looking through a lot of clothes and trying to decide what looks good and what doesn’t can come in, sit in our little waiting area and just tell me what type of style they’re looking for along with their size and I’ll make the selections for them,” she said.
Along with a waiting area, the truck also has a dressing room for shoppers to try on their selections and see firsthand whether it’s the right fit.
Launching the business did not happen over night. Although Boston is the owner, the entire family has been actively involved in the creation and the success of it since day one. When her husband, John T. Boston II, became a pastor at Milledgeville’s Ebenezer Seventh-Day Adventist Church, Boston wanted to work in a business that not only gave her the freedom to be her own boss, but also provided the time she needed to spend with her 2-year-old daughter.
“I was doing photography and I would buy different items and set up shots here and there at home, but it was my husband that suggested I think about getting a truck and open up my own traveling boutique,” she said.
Starting a business is easier said than done, but Boston was determined and refused to let the dream die. After being turned down by the bank for a loan and having very little money to purchase a vehicle for the project, the Bostons decided to sell their personal items in the home.
“We found a truck and the man agreed to let us have it at a discounted price,” she said. “The very next day we went online and had just about everything we owned for sale.”
The Bostons sold just about everything such as furniture, electronics, and even Karla’s photography equipment. The only room that remained untouched was their daughter’s room. All other rooms looked as if the family was just moving in.
“Quitting or giving up was never an option for us,” she said. “If one plan didn’t work out then we just put our heads together to look to another route to take.”
Even Boston’s daughter participates in the business.
“One day I turned around and saw she set up her own little section in the truck. She brings customers to it when they enter and it’s good to see she’s trying to follow in her mother’s footsteps,” said Boston.
Boston’s inventory ranges from name brand to vintage pieces, all ranging from sizes 0 to 3X. Typically there is one of each piece of clothing, so the chances of someone else having another item identical to the one chosen is slim and none.
“Our clothes not only give you that flare that you’re looking for, but they also help set you apart from the rest,” she said.
Along with clothing, the mobile boutique also carries bags and scarves to accentuate outfits.
Shopping parties are free of charge and the host receives a discounted price on clothing. If you’re interested in hosting a private shopping party for you and your friends you can contact Boston through various vehicles of social media. Go-Go Chic has its own website at www.Go-GoChic.com along with a Facebook and Twitter page.
“I’m also always looking for college students who may be interested in an internship opportunity with the boutique. We could always use someone to help update the website, model our clothes for pictures, or just work with the media in getting the word out.”
If interested call Karla Boston at 404-668-4401.
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