All shirts and shorts are priced at $20 while hoodies cost $50, and sweat pants and yoga pants are priced at $40. Shipping is a flat rate of $6. All of the apparel is printed by Apparel Ink.
“These are quality American Apparel products. You can wash them over and over again and they last. We never make the same exact item twice; we change the font or color. I would rather start out with a smaller number and people know what they’re getting is top-of-the-line,” Guyton said. “When it hits 9 p.m. Friday around the third week of the month, we post our drop. So people can go to the website at that time and purchase the products. We sell a lot to Hawaii and California and even to Australia, Malaysia, Japan and the U.K. Ultimately we want to be a movement; T-shirts are just our billboard.”
With a fan base of more than 25,000 and growing, FTYF ensures to recognize the hard work and transformation of individuals via social media outlets.
“We sponsor 18 people who are popular within the fitness industry across the U.S; they’re our mobile billboards. We give them shirts and they were called Team Flex. Today, Team Flex includes everybody who supports the movement. We wanted it to trickle down to the fans that are making it to the gym. The reach of our business is over 1 million,” Dixon said. “We have 5,000 visitors a day on our website. When we first started we didn’t know anything. Codee created a website not knowing how to and it was crashing because so many people were buying products at the same time. Our fan base is growing so fast.”
The fast-growing company began running out of space in the kitchen of their 1,200-square foot home. Two months ago, FTYF opened a storefront to ship items from at 1820 N. Columbia St. in the Plaza North shopping center in front of the old Winn Dixie.