MILLEDGEVILLE — Chris Dixon and Codee Guyton decided it was time for a transformation, not only in their health, but lifestyle as well. Two years later, the couple has made tremendous progress along their fitness journey, and are now influencing others to be the best version of themselves through their motivational gym apparel — Flex Till You’re Famous (FTYF).
“We both did Kris Gethin’s 12-week Transformation; Chris lost 80 pounds and I lost 40 pounds. That jump-started us to eat cleaner and working out,” Guyton said. “We pretty much wanted to show people that you can be healthy without being ripped. It’s easier to make healthier choices than trying to get to the gym.”
A Milledgeville native and 2001 Baldwin High School alumnus, Dixon is in the midst of completing his major in business administration at Georgia College. Guyton hails from Eatonton and she attended the University of Georgia to complete her studies in interior design.
“In July , we found out that there would be an addition to the family. I tried my best to stay as healthy as possible, but eventually the pregnancy took its toll and I was dealing with everything from restless legs to gestational diabetes,” Guyton said. “I was at home with Cash when he was born January 26, 2012 and I wanted to keep my creative mind going. Chris bugged me for a few months to design him a shirt he could wear while working out at Bodyplex with ‘Flexing at the Plex.’ I made up a logo on Paint on my mom’s computer while at work. I came up with some fonts, printed it out and ironed it on a V-neck shirt and posted it on Facebook.”
Soon after the neon green shirt made its debut, their first order consisted of three designs, totaling 75 shirts.
“Our last order this past Friday was our biggest ever with 3,000 items; we sold out in 30 minutes. And to think it took us three weeks to get rid of 60 shirts in the beginning,” Dixon said. “We have T-shirts, v-necks, tank tops, hoodies, pants, shorts and toddler tanks.”
All shirts and shorts are priced at $20 while hoodies cost $50, and sweat pants and yoga pants are priced at $40. Shipping is a flat rate of $6. All of the apparel is printed by Apparel Ink.
“These are quality American Apparel products. You can wash them over and over again and they last. We never make the same exact item twice; we change the font or color. I would rather start out with a smaller number and people know what they’re getting is top-of-the-line,” Guyton said. “When it hits 9 p.m. Friday around the third week of the month, we post our drop. So people can go to the website at that time and purchase the products. We sell a lot to Hawaii and California and even to Australia, Malaysia, Japan and the U.K. Ultimately we want to be a movement; T-shirts are just our billboard.”
With a fan base of more than 25,000 and growing, FTYF ensures to recognize the hard work and transformation of individuals via social media outlets.
“We sponsor 18 people who are popular within the fitness industry across the U.S; they’re our mobile billboards. We give them shirts and they were called Team Flex. Today, Team Flex includes everybody who supports the movement. We wanted it to trickle down to the fans that are making it to the gym. The reach of our business is over 1 million,” Dixon said. “We have 5,000 visitors a day on our website. When we first started we didn’t know anything. Codee created a website not knowing how to and it was crashing because so many people were buying products at the same time. Our fan base is growing so fast.”
The fast-growing company began running out of space in the kitchen of their 1,200-square foot home. Two months ago, FTYF opened a storefront to ship items from at 1820 N. Columbia St. in the Plaza North shopping center in front of the old Winn Dixie.
“We want to keep growing to hopefully buy a gym and then eventually we want to do supplements,” Dixon said. “We’re looking into doing sweat towels, sport bras and protein shakers called Shake Till Your Shredded.”
Though the couple is still in the beginning stages of planting their feet firmly on the ground with the FTYF trend, they make sure to never forget their humble roots of giving back. FTYF has donated $1,500 to Relay for Life, support troops and will sponsor a 5K for Kayden Moore at 8:30 a.m. Saturday, June 8 at the Oconee River Greenway.
“Everyday we try to stay as humble as possible and thank everyone for supporting our journey so far. It’s only the two of us and Cash, and I think customers appreciate the fact that we touch every item that goes out. We hand-pack and fold everything ourselves, and everything we make goes right back into the business,” Dixon said. “We know we’re super blessed to be where we are.”
For more information about the company, to purchase products for the next drop slated at 9 p.m. Friday, June 7, or sign-up for the online newsletter, call 478-295-2624, visit www.flextyfamous.com, or like the Flex Till You’re Famous Facebook page.
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