The Union Recorder

Business

November 8, 2013

Need a Nerd repairs prized personal electronics

(Continued)

MILLEDGEVILLE —

The Wayne Street storefront fit the bill for a startup business. Need a Nerd renovated the space starting in October.

Need a Nerd repairs and replaces anything from screens to buttons to batteries.

“Even if it’s water damage, we’ll take a look at it and see if we can make it work again,” Cook said.

Smartphones account for 70 percent of the business currently. Shattered screens and locked iPhone buttons happen too often, but Need a Nerd returns the device to full health.

“We get them in everyday and can generally turn those around in an hour depending on how many we have lined up,” Cook said. “We can have it back in the same day. I think that’s something that people really appreciate when it comes to cell phones.”

The business also handles virus and malware removal. Slow computers get the attention they deserve.

“You have tons of processes running in the background that you don’t even know are running. We can go through and disable all of those and almost immediately you’ll see a speed increase on your computer,” the co-owner said.

Need a Nerd stocks phone cases including Otterbox, Lifeproof as well as hand-painted custom models. Chargers, headphones and speakers round out any accessories needed.

Offering outsourced information technology services and organizational cell phone repair to small businesses not able to afford a full time person is a future outreach goal. 

Cook wants business expansion with a mobile unit to serve the immediate Middle Georgia area.

Need a Nerd’s personal touch raises customer service.

“It’s easier for us to maintain a level of customer service above any big box retailer,” Cook said. “If something goes wrong, they can bring it right back to us. Personalized attention gets lost in the bigger companies.”

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