The Union Recorder

August 30, 2013

WHB Wealth Management celebrates five years in business

Felicia Cummings
The Union-Recorder

MILLEDGEVILLE — WHB Wealth Management recently celebrated a business milestone in an economic climate some might not have thought feasible when the business began.

“As of May 13 our business has been up and running for five years, and we’re looking forward to adding several more years onto that number,” said William Black, owner of WHB Wealth Management. 

In 2008 when a global economic recession hit not many people would have considered starting a money management company from scratch, but Black knew it would be worth the risk. 

“I was a bit worried about the timing of starting the company,” said Black. “I was trying to figure out how we would be able to grow our business in that type of unstable market, but a large number of our initial clients came in because of the recession.” 

During the recession, several major marketing and management companies began merging into one colossal business to make up for the potential loss of clients. According to Black, a lot of clients were on the hunt for wealth management that were still independent from the market and able to give them the full attention they desired. 

As soon as Black graduated from Georgia College in 1992 with his degree in economics and finance, he knew exactly what he wanted to do.

“I wanted to get into the finance and investment area immediately after graduating. I started working at a community bank in the area and through the banking channel and the connections I made I started considering opening up my own business,” he said. 

For 16 years Black worked at the bank, gaining experience, training and becoming certified in various financial areas of interest. By 2008, he was secure enough in his dream to open WHB Wealth Management in Baldwin County. 

“Our primary market is Baldwin County, but we have clients in surrounding counties as well as in surrounding southeastern states,” he said. 

WHB Wealth Management is a financial advisory firm that helps clients build financial plans, manage their finances and build a successful portfolio for their business. 

“Our main goal is not to try and force our ideas onto our clients and make them feel uncomfortable. We push to help them build an investment portfolio around their plan, not ours,” said Black. 

Black said he feels a majority of his future clients will come from the baby boomer generation. 

“With baby boomers moving toward retirement, I think we’ll be seeing more of them coming into the office to help them plan for what they need,” he said. 

WHB Wealth Management is located at 3006 Heritage Road, Suite C. It is open from 8:30 a.m. to 5 p.m. Monday through Friday. 

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