Billy Brack’s Southside Equipment Company stands as a true iconic Milledgeville storefront. Starting in 1983 and still going strong 30 years later, Southside Equipment fills lawn, garden and tractor needs on the south side of town.
“It’s wonderful. We appreciate the community and all of our customers,” Brack said. “We try to look after them. I love doing what I do.”
Formerly, Brack ran an automobile repair shop from a leased building across the street from the current 140 E. Andrews St. location. John Deere approached in 1982 asking if he would consider taking on the product line.
“I didn’t want to make changes to the leased building, so I turned them down,” the Southside Equipment owner said.
Soon after the auto repair shop moved. Brack decided to give John Deere a low profile run.
By 1984 that business took off and grew each year since.
Southside still pushes John Deere but expanded over the last decade to Kubota. Current inventory features Honda, Stihl, Exmark, Land Pride and Bush Hog.
“It’s been good for us to offer the different lines of equipment,” the owner said.
The family operated business handles sales, service, parts and financing.
Brack’s three sons are along for the ride. Familiar customer service contributes to Southside Equipment’s word of mouth fueled longevity.
“They grew up in it. They’ve been here since Southside Equipment Company has existed. People know them by name,” Brack said.
More than 20 employees cover the four established duties. Servicemen are educated on fixing and tuning up the product line.
The first two questions for any tractor shopper revolve around the intended use and property size.
“A lot of people that have four or five acres can justify a small tractor,” Brack said. “It’s really a benefit and helpmate for lifting, pushing, tugging and hauling.”