The Union Recorder

Business

June 13, 2014

Hi-Tech Auto offers more than a tune up

MILLEDGEVILLE — Most folks drive on when the check engine light reveals itself.

Proper engine diagnostics and electrical system upkeep make a major difference to all automobile owners.

Hi-Tech Auto owner Mike Coker has the knowledge and resources to fix the problem.

“A lot of people say the check engine light doesn't mean anything, but the longer it stays on the more internal damage it's doing to the engine,” Coker said. “It's critical to have that light turned off. They have it there for a reason.”

Coker has 17 years in the business. He started out being self-taught before achieving his National Institute for Automotive Service Excellence (ASE) certified status.

He's ASE certified in Mitsubishi, Ford and Honda.

Coker and wife Angela took the small business chance just over one year ago.

They bought a shop at 1121 S. Elbert St.

Hi-Tech stays “wide open” servicing customer needs. The location was vacant for 10 years until Coker elevated the traffic.

Father James Coker opened taxi services in Atlanta and Milledgeville.

Hi-Tech runs a clean and safe local cab service in addition to the automotive repair side.

“That was the goal from the get go learning how to do it and get my own shop,” Coker said. “I've always been in business. It's always been in my life.”

The business employs six people currently. Coker said everyone is learning a professional approach.

“It's a hard thing to make everybody understand that it's the composure you have to put out,” he said. “Gaining trust is a hard barrier to break.”

Other auto shops pitch in to look after one another, according to the Hi-Tech owner.

“I've done work for everybody in town, so we all know each other,” Coker added.

While the main location does diagnostics and electrical work, the newly opened location at 101 S. Elbert St. handles mufflers, radiators and tires to name more services.

“We are covering all the bases,” the owner said.

Coker doesn't mind mentoring a young technician to help his or her life and Hi-Tech's work quality.

The business loves the word of mouth promotion approach.

“This is one of the best years I've had the whole time I've been doing it,” Coker said.

The shop adapts to technology upgrades. It's expensive to remain current.

As a technician, Coker can't sit idle.

The auto shop is becoming a NAPA AutoCare center, which allows business technology and snap-on training opportunities to name a few.

“It's like being a nurse or a doctor, I have to keep going and updating myself,” he said. “You never now which way (technology) is going to turn next.”

Check Hi-Tech Auto out on Facebook or call 478-456-4437 for more service information.

 

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