The Union Recorder

Business

May 23, 2013

Milledgeville Coca-Cola 100 years strong

MILLEDGEVILLE — The Coca-Cola Company holds on to history. Southeast territories within the six-state Coca-Cola Bottling Company United region remain defined by wagon wheel franchises put together after the 1902 start in Birmingham, Ala.

Coca-Cola Company has always made sure the brand positively affected each community market. Until 1978, bottlers were required to bottle in the local market of operation.

The family of T.H. Clark founded Milledgeville Coca-Cola Bottling Company in 1913. After 50 years of operations on N. Wayne St., the local bottler moved to its current location on U.S. Highway 22 by 1973.

Milledgeville Coca-Cola is celebrating 100 years in business this month. 

United’s Piedmont Division Vice President Jerry Shumpert said the largest privately owned bottler in the nation was lucky to acquire the Milledgeville production facility in 1998.

“Because of that entire heritage that’s been built, Coca-Cola United just feels very fortunate to be a part of the Milledgeville market and be able to maintain a local presence here still,” Shumpert said. “We feel very good about being in Milledgeville and serving Baldwin and Hancock county.”

Milledgeville Coca-Cola lasted through countless community ups and downs. Sales Center manager Rick Harding said over 27 years he’s seen it all.

“I’ve seen the business and our products change. I’ve also seen Milledgeville change. Now, it’s getting more diversified,” Harding said.

Shumpert said Coke United carried only 25 carbonated or sparkling soft drink products 25 years ago. Now, that number stretches toward 600.

“The evolution of products has been unbelievable in our industry,” he said. “The consumer demands variety.”

Other improved cost to serve alterations like an easy-pallet delivery system that pre-pack customer product groups helps bottlers distribute more efficiently. 

“We try to get the right sets to the right customer,” the Milledgeville manager said. “That’s an ongoing process for us.”

Text Only
Business
Poll
AP Video
Raw: More Than 100,000 Gather for Easter Sunday Raw: Greeks Celebrate Easter With "Rocket War" Police Question Captain, Crew on Ferry Disaster Raw: Orthodox Christians Observe Easter Rite Ceremony Marks 19th Anniversary of OKC Bombing Raw: Four French Journalists Freed From Syria Raw: Massive 7.2 Earthquake Rocks Mexico Captain of Sunken SKorean Ferry Arrested Raw: Fire Destroys 3 N.J. Beachfront Homes Raw: Pope Presides Over Good Friday Mass Raw: Space X Launches to Space Station Superheroes Descend on Capitol Mall Man Charged in Kansas City Highway Shootings Obama Awards Navy Football Trophy Anti-semitic Leaflets Posted in Eastern Ukraine Raw: Magnitude-7.2 Earthquake Shakes Mexico City Ceremony at MIT Remembers One of Boston's Finest Raw: Students Hurt in Colo. School Bus Crash Deadly Avalanche Sweeps Slopes of Mount Everest
Facebook
Twitter Updates
Follow us on twitter
Parade
Magazine

Click HERE to read all your Parade favorites including Hollywood Wire, Celebrity interviews and photo galleries, Food recipes and cooking tips, Games and lots more.
Stocks
NDN Video
Jabari Parker's Top 5 Plays From Duke Career Kourtney Kardashian Is a Bikini Babe More Manpower Than Ever Expected At 4/20 Rally Debunk'd: Miley Cyrus AIDS, Cheeseburgers Cause Cancer, Military Warning Bill Previewing the NBA playoffs Raw: Orthodox Christians Observe Easter Rite My name is Cocaine Raw: Space X Launches to Space Station Lohan Gets Candid About Her Sex List The 2014 New York Auto Show Meet Johnny Manziel's New Girlfriend Chelsea Clinton Announces Pregnancy Funny: Celebrating Easter with Martha Stewart and Friends Man Accuses 'X-Men' Director Bryan Singer of Sexually Abusing Him As a Teenager Man hit with $525 federal fine after he doesn't pay for soda refill Lea Michele & Naya Rivera Feuding? Jabari Parker declares for the NBA draft Singing Nun Belts Out Cyndi Lauper New West, Texas Explosion Video Swim Daily, Throwback Thursday